Discovery
Research is the first step after our discovery call to learn more about your business goals. Our expert team studies your products, target audience, market position, and competition, all to analyze your current SEO performance.
Ecommerce SEO Services To Turn Search Traffic into Sales
Increase Your Organic Traffic & Sales With Our Ecommerce SEO Services
Your products deserve to be found by the shoppers already searching for them. Tekcroft’s ecommerce SEO services focus on product and category visibility, search intent, technical issues, and the on-site experience that helps turn organic searches into sales.
180%
Organic traffic growth
24h
Response time
20+
Expert Team Members
98%
Client satisfaction
What we do
What Tekcroft Does For Your Ecommerce SEO
Tekcroft believes every ecommerce business has different needs and goals. Our ecommerce SEO services focus on the structural issues that leave products buried, shoppers struggling to navigate, or potential sales slipping away.
01
Ecommerce SEO Audit
The starting point is always an audit; it helps identify what’s holding back your online growth. The issue can be structural, technical, or in visibility. A regular audit covers:
- Crawlability and indexation issues
- Duplicate content across product variants
- Broken links and redirect chains
- Site architecture and navigation depth
- Page speed and Core Web Vitals
- Mobile performance
- Product and category page gaps
- Internal linking structure
- Structure metadata
- Competitor visibility gaps
Crawlability and indexation issues
Duplicate content across product variants
Broken links and redirect chains
Site architecture and navigation depth
Page speed and Core Web Vitals
Mobile performance
Product and category page gaps
Internal linking structure
Structure metadata
Competitor visibility gaps
02
Keyword Strategy & Search Intent
Our ecommerce keyword research revolves around matching high-volume keywords to pages and buyer-journey stages to increase conversion rates. The keyword research includes:
- Product-level and category-level keywords
- Long-tail, high-intent search terms
- Commercial and transactional intent
- Informational (top-of-funnel) searches
- Competitor keyword gaps
- Keyword-to-page mapping
Product-level and category-level keywords
Long-tail, high-intent search terms
Commercial and transactional intent
Informational (top-of-funnel) searches
Competitor keyword gaps
Keyword-to-page mapping
03
Ecommerce Product Page SEO
Every product page is optimized to ensure the offer is easy to understand for both shoppers and search engines.
- Product titles and meta titles
- Meta description
- Unique, conversion-focused product descriptions
- Product attributes and specifications
- Internal linking to related products/categories
- Product schema markup
- FAQs where relevant to purchase decisions
Product titles and meta titles
Meta description
Unique, conversion-focused product descriptions
Product attributes and specifications
Internal linking to related products/categories
Product schema markup
FAQs where relevant to purchase decisions
04
Ecommerce Category Page SEO
Category pages are often the highest-value, most overlooked pages on an ecommerce site. They capture broader, higher-volume commercial searches and act as authority hubs that guide shoppers to the right products.
- Category-level keyword targeting
- Supporting category page content
- Heading structure and on-page hierarchy
- Breadcrumb navigation
- Filter and pagination handling
- Internal linking from category to product pages
- Search intent alignment
Category-level keyword targeting
Supporting category page content
Heading structure and on-page hierarchy
Breadcrumb navigation
Filter and pagination handling
Internal linking from category to product pages
Search intent alignment
05
Technical SEO
Handling technical SEO services for ecommerce is not an easy task. Most of the ecommerce SEO problems are found here, where generic SEO providers fall short.
- Crawlability and indexation control
- XML sitemaps and robots.txt configuration
- Canonicalization for product variants
- Duplicate URL resolution
- Faceted navigation and filter management
- Ecommerce site migration SEO to protect rankings during platform or URL changes
Crawlability and indexation control
XML sitemaps and robots.txt configuration
Canonicalization for product variants
Duplicate URL resolution
Faceted navigation and filter management
Ecommerce site migration SEO to protect rankings during platform or URL changes
06
Ecommerce Content Optimization
Ecommerce content supports the whole marketing funnel, so it should be strategically structured.
- Blog content for top-of-funnel discovery
- Product description optimization
- Educational, buyer-guide style content
- Bottom-of-funnel comparison and "best of" content
- FAQ content that earns visibility and answers real buyer questions
Blog content for top-of-funnel discovery
Product description optimization
Educational, buyer-guide style content
Bottom-of-funnel comparison and "best of" content
FAQ content that earns visibility and answers real buyer questions
The Ecommerce SEO Problem
The Ecommerce SEO Problem & How Tekcroft Fixes It
Running an online store creates SEO problems that a typical service website simply doesn’t have, which is why many stores also need web design and development services. SEO for ecommerce websites has to account for everything from large product catalogues and category structures to product variations and search intent. Tekcroft addresses each of these head-on; here’s how.
Keyword Cannibalisation
Multiple category/subcategory and product pages can end up targeting the same commercial keywords, making it harder for Google to understand which page should rank.
Keyword Strategy & Mapping
We resolve this by keyword-to-page mapping and structured ecommerce site architecture.
Thin or Duplicate Content
Writing unique, useful descriptions for hundreds of products is difficult. Repetitive manufacturer copy gives search engines no reason to favor one page over another.
Unique, Optimised Content
Our focus is optimizing product and category content around product value and satisfying search intent with useful information the shoppers need.
Products Buried in the Site
Some sites have products 2-3 levels out from the category or homepage. Bad internal linking buries these products, making it hard to index and rank. It becomes more difficult when you’re managing SEO for large eCommerce sites with thousands of pages.
Smart Site Architecture
Tekcroft improves site architecture and internal linking so important products remain accessible to both search engines and users.
Traffic Without Sales
A page can rank well and still bring little revenue if it targets the wrong search intent. Someone researching a product needs different content from someone ready to buy.
Intent-Driven SEO That Converts
We align keywords and landing pages with the different stages of the buyer journey, from product discovery through to purchase.
The bigger issue in ecommerce SEO services isn’t just about ranking more pages, but about making them convert.
All of the above points need to work together to guide customers from discovering a product to comparing it and finally buying it.
Talk to Our Ecommerce SEO Expert ↑
Platforms we optimize
SEO That Works AcrossEvery Ecommerce Platform
Every platform is different, and our strategies are built to match. From technical SEO to performance tweaks, we optimize what matters most.
Grow beyond your store
Selling on MarketplacesToo?
If you sell on Amazon, Etsy, or Walmart alongside your own store, we align your keyword strategy and product data, along with the messaging across both channels, so your owned store and marketplace listings reinforce each other instead of competing for the same traffic.
Get Customized Ecommerce SEO Strategy ↑
The power of SEO
How Ecommerce SEO Services Shape Your Business
SEO for ecommerce is about making sure your products connect with the buyers actively looking to purchase.
Reach high-intent shoppers:
Organic search brings in leads that are ready to purchase.
Better ranking positions capture more clicks:
The top three organic search results account for more than half of all clicks on a given search query; if your store isn't there, a competitor's is.
Organic traffic converts without ongoing ad spend:
paid campaigns stop the moment the budget runs out; SEO rankings and authority keep working long after the initial investment.
A well-structured store sells more, not just ranks higher:
Site speed, navigation, and ecommerce conversion rate optimization improvements can reduce friction and help more visitors move towards purchase.
Sustainable, compounding growth:
SEO authority and rankings build over time and become harder for competitors to displace the longer you invest.
Our process
Our Step-By-Step Ecommerce SEO Process
The Tekcroft process
0102030405
of five stages
Audit
We then run a full technical, backlink, and site architecture audit of your online store. It helps us uncover the issues that are holding back your store rankings.
Strategy
You get a clear picture of what’s happening and a prioritized SEO roadmap that is custom-made for your ecommerce business.
Optimization
Once you approve the roadmap, we implement the changes across the store. This covers product & category pages, technical structure, and on-page fixes.
Tracking & Reporting
Our monthly tracking and reporting will include monitoring organic traffic, rankings, indexed pages, product visibility, and their impact on revenue.