Build
Custom software, SaaS products, websites, and web or mobile platforms.
We Didn’t Set Out to Build a Tech Company. We Set Out to Fix the Work That Wastes People’s Days.
Tekcroft digital marketing is a technology‑first digital agency. We offer practical solutions to grow your visibility through websites and marketing campaigns.
Custom software, SaaS products, websites, and web or mobile platforms.
Business process automation, system and API integrations, and CRM workflows that replace manual entry and reporting.
AI agents and tailored AI solutions: email agents that read and reply in context, instant follow‑ups, reporting insights without manual work.
explore our services across SEO services, local SEO services, AI services, and web and app development services, with one standard reporting framework.
Yet many businesses end up changing how they work to fit the software they bought. Our founders each saw that from a different side.
Running his own consultancy, he had to deal with Excel sheets, repeated data entry and manual reporting. He tried automation to make the work easier. The trial became popular with colleagues and clients; as a result, the initial testing grew into products for property and healthcare.
He met the problem from the inside. Rolling out property management and maintenance systems at RE/MAX London, he kept hitting tools that couldn't be customised and were tied to a vendor's way of working. Teams were juggling several systems when they needed one.
Where It Began
Our first project. Orders ran through Excel sheets, separate warehouse software, phone calls and manual email follow-ups. After mapping their team's way of working, we built one platform on AWS, designed with our solution architect: call logging, B2B and B2C client management, website and vendor API integration, live checks, booking, payment and order completion.
That project set the pattern for everything since.
From One Checklist to a Property Ecosystem
Propday began with a compliance checklist for a property client. Reporting dashboards followed, then sales and task management, each added due to the business needs. Today it covers property and lead management, finance, credit control and credit referencing, maintenance, inspections and compliance, keys and inventory, plus an email agent that reads each message, checks the database and replies in context. It supports RE/MAX franchises in the UK, and the same approach now runs solutions for medical and dental practices worldwide.
Marketing follows the same logic. SEO, paid media, web and software don't run separately here. They feed one coordinated system, and reporting backs your business goals.
To power the SEO side, we are building KestrelClear, our own platform. It finds every SEO issue on a site, assigns each fix to a named team member and proves it worked, with the client able to see all of it.
Before anything is built, we map the whole organisation: its people, processes, systems and priorities. We call it the rich picture. It shows where time, money and leads slip away, and evolves as the business changes, so the system keeps improving after launch.
One principle guides our approach to AI:
get the first system right before planning the tenth.
How we work
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of four steps
We map your process through workshops with leadership and teams, following the work from first call to completion to find the bottlenecks.
With our solution architect, we decide on the mix of software, automation, AI, web or mobile platform and marketing that fits your goals, so the investment matches your aim.
Progress is reviewed across web, software, AI, SEO and paid media projects, removing blockers so the work stays on time and budget. We aim to deliver more than we promise.
Standard reporting and agreed KPIs show what's working and what isn't. We don't build and walk away.
A chartered accountant turned product builder, with over two decades learning how businesses run and the last decade designing the technology that runs them better. He takes a product from first idea to finished system.

Over twenty years connecting business strategy with technology, across digital marketing, software, real estate and healthcare. He leads delivery and our marketing side, keeping technology and growth tied to clear, measurable results.

Tekcroft is continuing to build deeper expertise in PropTech and MedTech while exploring practical uses of AI and automation.
The goal remains the same as it was at the beginning: remove unnecessary work, build useful systems and help businesses operate with more clarity.

Tell us how your business runs and we'll show you what could be done better
Book a Free Consultation